As a business owner you need a marketing strategy to grow your business, but are you ignoring social media marketing? This can be an effective way to reach new customers and keep current ones up-to-date on what’s happening with your brand, but it’s often overlooked as a tactic by small businesses. If you want to learn how to use social media marketing to grow your business, keep reading to find out how you can use social media marketing to grow your business.
Understand how social media works
The key to social media marketing is utilizing tools like Facebook, Twitter, Instagram and Snapchat in an authentic way. Don’t use these platforms simply because you feel like you should—find a way to make them work for your business.
Think about what value your business can bring users through social media channels, and then use that as a guide for how you should engage with followers on each site.
Build an audience on social media
Having a strong, vocal audience is one of the most important elements of social media marketing. It gives you buzz and makes people take notice of your company, which in turn helps drive more traffic and leads down the line. The best way to build a social media audience? Share high-quality content regularly. In fact, according to HubSpot research, companies that update their social media pages daily receive six times as many leads per month as those that do so just once or twice per week. Make sure you have time for posting on social media at least once or twice a day; if not, work with some social media marketing agencies who can help ensure your messages get shared.
Engage with your audience on social media
You’ve invested a lot in social media, so now it’s time to see your efforts pay off. But how can you make that happen?
The best way is to engage with your followers.
Share relevant content,
Respond to their comments and messages.
This not only makes you more personable but also humanizes your brand, making it more likely that people will interact with you online and buy from you offline.
Share valuable content with your audience on social media
Content marketing is when you share valuable information with your customers.
This is different from traditional advertising. Instead of asking for customers to buy your product, you are providing information on why a customer would want it.
After all, if you can show people how and why they need a product without asking them directly,
they’re more likely to buy it from you when they’re ready.
Follow up with customers you meet through social media
After meeting with a potential customer on social media, be sure to follow up with them at least once to see if they have any questions or if there is anything else you can do for them.
Measure the impact of your efforts
The most important thing when using social media marketing is to measure your results. You may want your Facebook or Twitter followers to grow, but for now, you should focus on measuring return on investment (ROI). How does each platform help you gain customers? What type of content drives sales? Focus on these numbers and keep a running total in your head—or better yet, in a spreadsheet. There’s no time like the present when it comes to evaluating how successful your social media efforts are.
Social media is no longer a new phenomenon, yet it still requires professional guidance for marketing it. Companies that market on social networks are not required to be experts in all of them, but at least one major one. Social Media Marketing Agencies provide crucial assistance with an array of marketing techniques; combined with your business’s efforts, you can yield more than enough results from their services. They know how to leverage Facebook, Instagram, Twitter and other social sites for optimal coverage and engagement.